Noola derived from the word "nuul" or "zero". It is the start of something undeniably bigger, for a drop of water is small, but can make a huge ripple as its impact: minimal skincare with maximal results. We take pride in taking formula first guided by medical doctors. Noola believes in being a responsible transparent brand, not only for its customers but for the world. Thus we aim to be sustainable as much as we can. Our products are vegan-friendly and cruelty-free, for we love flora and fauna.